understanding the behaviour of the Romanian consumer
identifying the determining factors in the choice of certain foods as an integral part of a specific diet
how the nutritional information on the label influences the choice of food
Research topic on consumer behavior
understanding the process of food perception by the consumer and the discrepancies that occur between consumer and experts
understanding the process of behavioral change, facilitating this change in the direction of health, by integrating social and biological sciences
understanding fundamental food values, cultural and traditional issues, food habits in their diversity and dynamics
assesing or measuring consumer behavior in relation to food,
understanding the dynamics of receptor-to-brain sensory perception, including sensory cross-reactions,
flavor release and food structure
understanding and predictive food selection for a healthy diet and promoting adequate food consumption
evaluating personalized information and optimizing product quality and consumer health, as well as predicting future trends at global, European, regional and local level
designing and validating new ways of communicating and informing about healthy diet for diverse population groups with different needs, including ethnic minority and at risk populations
statistical evaluation of eating habits
statistical evaluation of traditional foods
obtaining easy to handle, ready to use foods
analysis of the role of price vs food benefits
understanding the determinants of consumer acceptance of food technologies
